If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (2025)

Table of Contents
1. A curl-defining hair gel spray that makes frizz and dryness a thing of the past, giving you touchably soft, defined curls that look like they just walked out of a shampoo commercial...minus the unrealistic wind machine. 2. A classic coconut shampoo made with 99% naturally derived ingredients, including coconut, avocado, and sunflower because your hair deserves a tropical vacation, even if the closest you’re getting to the beach is your morning shower. 🥥 3. A hydrating Pureology conditioner if your hair is thirstier than you after a hot yoga class. This stuff is packed with moisture-loving ingredients to leave your strands silky, smooth, and ready for their closeup. 4. A pack of quick-drying microfiber hair towel scrunchies to cut air-drying time in HALF, because who has the time or the patience to sit around with damp hair when you could be out living your best life (with less frizz and more bounce)? 5. An Olaplex bonding hair oil that’s basically a trust fall for your strands — strengthening, smoothing, and bringing brittle hair back from the brink with a glossy, frizz-free finish. Because split ends were never part of the bond. 6. A UNITE Hair seven-second detangler which melts away pesky knots and tangles like butter on a warm biscuit, as life's too short for painful brushing sessions and unnecessary breakage. 7. A nourishing Camille Rose deep conditioning mask that wraps your locks in so much moisture and softness, they'll think they've checked into a 5-star spa. Say goodbye to dryness and hello to hair so silky, it practically sighs with relief. 8. A bottle of Color Wow Extra Strength Dream Coat if you've been more or less seeking a raincoat for your hair, you just spritz on and go. This magical formula blocks out humidity, frizz, and flyaways so your locks stay sleek, glassy, and ready for their red carpet moment, no matter the forecast. 9. A clarifying scalp massage brush since there's really nothing easier or more coveted than salon-level cleanse — minus the appointment and the awkward small talk with your hairstylist. 10. A pack of eco-friendly nylon hair elastics to hold your ponytail tighter than your bestie keeps your secrets. Get ready for effortless updos free of breakage and meet your new hair BFFs. 11. An infrared heated round brush if you feel a little overwhelmed by most styling tools on the market and want something fast, easy to use, and practically foolproof. Look, achieving a bouncy, salon-worthy blowout shouldn't require a degree in cosmetology. 12. A Living Proof advanced clean dry shampoo reviewers rave is the *holy grail* of dry shampoos as it expertly absorbs oil, refreshes your roots, and leaves no residue. Skip the wash without skipping a beat in your hair game. 13. A Sol de Janeiro milky leave-in conditioner that not only smells like a Michelin star-winning dessert, it also drenches your hair in hydration, tames frizz, and leaves your locks as soft and silky as the puffiest cloud. 14. A Matrix hydrating hair mask to properly quench your thirsty strands, revive dull locks, and leave your hair so soft and silky, you'll catch yourself doing some seriously dramatic hair flips in the mirror. 15. A Kenra Platinum silkening gloss for the most ~brilliant~ shine you ever did see. This magical stuff is like liquid gold for your mane, smoothing frizz and adding a glossy finish so radiant, your hair might just steal the spotlight (as it should). 16. A whimsical cherry makeup headband as cute as it is practical, keeping your hair out of the way while you cleanse, mask, or glam up, all while serving major retro pin-up Betty Boop meets fruity fun vibes. 17. A Curlsmith curl quench conditioning wash which cleanses, hydrates, and defines your curls in one fell swoop. They'll be ready to bounce like they’ve never even ~known~ a bad hair day. 18. A Divi scalp serum basically designed to act as a green juice cleanse for your roots, promoting healthier, stronger hair from the ground up. Yum. 19. A Drybar density-building root spray you simply shake well n' spray on dry hair and voilà, instant volume and thicker-looking locks. No teasing, no mess, just big, beautiful hair with zero effort. 20. An apple cider vinegar anti-dandruff pre-wash if you've been suffering from pesky, itchy flakes lately (hey, me too). This treatment works wonders to toss those flakes aside, leaving your scalp fresh, clean, and itch-free. Basically the new hair care apple of your eye. 🍎 21. A Biolage Color Last shampoo that, after just ONE use, revives your color, restores vibrancy, and keeps your hair looking salon-fresh to death. 22. A Redken multi-benefit treatment spray as multi-talented as your favorite Hollywood starlet, only a lot less inaccessible or expensive — delivering everything from heat protection to frizz control, all while making your hair look award show worthy. 23. A Paul Mitchell tea tree shampoo with a delightfully *tingling* sensation that makes your scalp feel like it just got its own VIP day at a 5-star spa. Kiss dull, lifeless locks goodbye and get ready for a fresh start with every wash. 24. An incredible Verb weightless hair oil that I've been using for months and have become absolutely ~obsessed~ with as it leaves my dry hair feeling silky smooth. It absorbs like magic and NEVER, EVER weighs me down. Seriously, I don't know what I ever did before it. 25. An Olaplex curl-defining, frizz-reducing hair gel you can think of as a personal trainer for your ringlets, keeping them in great shape without the crunch. 26. A slick black smoothing hair brush if you're after that effortlessly sleek, frizz-free look because sometimes, the secret to 10/10 hair, is as simple as having the right brush in your hands. 27. And a Living Proof scalp care density serum well worth the splurge as it nourishes your scalp, strengthens hair from the roots, and gives you the fuller, thicker hair you’ve been dreaming of, all without the heavy feel or sticky residue.

    We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and itspublishingpartners may collect a share of sales and/or other compensation from the links on this page.


    Don't let your tresses game cause you dis-tress ever again.

    by Julia Lynn RubinBuzzFeed Contributor

    1. A curl-defining hair gel spray that makes frizz and dryness a thing of the past, giving you touchably soft, defined curls that look like they just walked out of a shampoo commercial...minus the unrealistic wind machine.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (2)

    Ulta

    Promising review:"My hair has a very loose wave, and if I don't apply the right products, it just turns into messy and frizzy hair. This gel helps me keep my waves and the bouncy movement, which is something that other gels that are too heavy don't do. I like the spray because it helps me control the amount of product I apply. I like to apply it after I shower when it is damp for the curl to last longer." —Miriam

    Price:$10.99

    2. A classic coconut shampoo made with 99% naturally derived ingredients, including coconut, avocado, and sunflower because your hair deserves a tropical vacation, even if the closest you’re getting to the beach is your morning shower. 🥥

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (3)

    @thecalifornianaturals / Via Instagram: @https://www.instagram.com/thecalifornianaturals/p/DFqPjUMSgkz/?img_index=1

    Promising review:"Checks all of my boxes for a beauty product. Organic ingredients, price, smell, and results." —Melody

    Price:$11.99

    3. A hydrating Pureology conditioner if your hair is thirstier than you after a hot yoga class. This stuff is packed with moisture-loving ingredients to leave your strands silky, smooth, and ready for their closeup.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (4)

    Ulta

    Promising review:"Before using this product, my scalp was extremely dry and itchy. After using this for a couple of weeks, my scalp is no longer dry and itchy, which is AMAZING because I tried everything. I have long hair, and it's colored-treated, so it has also kept the rest of my hair in healthy condition. It smells amazing, and the benefits just keep coming. This is the best I have found so far to treat really dry, color-treated hair." —Carolyn

    Price:$37+(available in two sizes)

    4. A pack of quick-drying microfiber hair towel scrunchies to cut air-drying time in HALF, because who has the time or the patience to sit around with damp hair when you could be out living your best life (with less frizz and more bounce)?

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (5)

    Ulta

    Promising review:"I use them while I dry my hair and it cuts my time in half! Love them!" —Lorena C.

    Price:$18 for a pack of two

    5. An Olaplex bonding hair oil that’s basically a trust fall for your strands — strengthening, smoothing, and bringing brittle hair back from the brink with a glossy, frizz-free finish. Because split ends were never part of the bond.

    Ulta

    Promising review:"This product IMMEDIATELY, after one use, made my hair silkier to the touch, easier to detangle, and shinier in every lighting. Another benefit I experienced despite not expecting whatsoever is that I personally LOVE the smell of this product. It's hard to describe but I found it to smell clean, refined, and veryyyy slightly floral. The smell lingers for hours. Highly recommend this product." —Suhhee

    Price:$30

    6. A UNITE Hair seven-second detangler which melts away pesky knots and tangles like butter on a warm biscuit, as life's too short for painful brushing sessions and unnecessary breakage.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (6)

    Ulta

    Promising review:"My hair will knot like no other just from a few hours of sleep, and no matter what I've used, it breaks and pulls. This is the only product I've ever bought that made them melt away and disappear for the easiest brush-out ever." —Paula

    Price:$40.50

    7. A nourishing Camille Rose deep conditioning mask that wraps your locks in so much moisture and softness, they'll think they've checked into a 5-star spa. Say goodbye to dryness and hello to hair so silky, it practically sighs with relief.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (7)

    Ulta

    Promising review:"My super dry and damaged hair looks amazing! I use this deep conditioner every other wash and leave it on for at least 10 minutes. My hair is soft, shiny, and gorgeous! Smells great, too." —Jenny

    Price:$20.59

    8. A bottle of Color Wow Extra Strength Dream Coat if you've been more or less seeking a raincoat for your hair, you just spritz on and go. This magical formula blocks out humidity, frizz, and flyaways so your locks stay sleek, glassy, and ready for their red carpet moment, no matter the forecast.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (8)

    Ulta

    Promising review:"Best product I have ever found to straighten my hair and get rid of frizz. Even on humid or rainy days my hair stays straight; it coats your hair and makes it feel silky soft. I have probably tried hundreds of products over the years, and this is the best I have found." —Heken

    Price:$32

    9. A clarifying scalp massage brush since there's really nothing easier or more coveted than salon-level cleanse — minus the appointment and the awkward small talk with your hairstylist.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (9)

    Ulta

    Promising review:"I always thought this was an unnecessary item since I can use my fingers to massage in shampoo, but after reading reviews, I thought I'd try it. What a game-changer! My daughter had trouble thoroughly cleaning her hair, and this helps immensely. She has long ringlets, fine hair but a lot of it, and this helps her get through it all on her own. My scalp gets irritated very easily, and this has greatly reduced my irritation. I have long, fine, 2b/2c curls and I use small, circular motions to massage my shampoo in and have no issues with tangling. The best part is this brush seems completely sealed. I've had it in the shower for months, hanging by the cord after each use, and there are no signs of mold or mildew at all!" —Tiffany

    Price:$9

    10. A pack of eco-friendly nylon hair elastics to hold your ponytail tighter than your bestie keeps your secrets. Get ready for effortless updos free of breakage and meet your new hair BFFs.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (10)

    Ulta

    Promising review:"I got the black ones. I love these and will never go back to traditional hair ties again. They're stretchy but provide a stronghold. I have so much hair, and these do the trick without feeling like they're gonna damage my hair." —Shea

    Price:$8 for a 20-pack (available in three color combos)

    11. An infrared heated round brush if you feel a little overwhelmed by most styling tools on the market and want something fast, easy to use, and practically foolproof. Look, achieving a bouncy, salon-worthy blowout shouldn't require a degree in cosmetology.

    Ulta

    Promising review: "I absolutely recommend this curler to anyone and everyone who needs volume, waves, and curls! You will not regret the buy! I promise!!" —Cassie

    Price: $98

    12. A Living Proof advanced clean dry shampoo reviewers rave is the *holy grail* of dry shampoos as it expertly absorbs oil, refreshes your roots, and leaves no residue. Skip the wash without skipping a beat in your hair game.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (11)

    Ulta

    Promising review:"Just perfect. Love the smell, the formula, the efficiency, everything. While I wouldn't mind if it were a little cheaper, it lasts for so long (I wash/blowout hair once every 7–10 days and only use this every other day) and works SO beautifully, it's worth every penny. May never use another dry shampoo again!"—switchy

    Price:$33+ (available in two sizes)

    13. A Sol de Janeiro milky leave-in conditioner that not only smells like a Michelin star-winning dessert, it also drenches your hair in hydration, tames frizz, and leaves your locks as soft and silky as the puffiest cloud.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (12)

    Ulta

    Promising review:"I have fine baby hair, and this does not weigh it down. It makes my hair soft without the grease, and the smell lingers for days. I look forward to washing my hair so I can use this. I'll never change; this is a permanent staple now."—Heathmarie

    Price:$28

    14. A Matrix hydrating hair mask to properly quench your thirsty strands, revive dull locks, and leave your hair so soft and silky, you'll catch yourself doing some seriously dramatic hair flips in the mirror.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (13)

    Ulta

    Promising review:"This hydrating mask is literally food for your hair! It contains avocado oil plus hyaluronic acid that helps soften and smooth your hair out. It smells so amazing and leaves my hair so shiny and silky, also hydrated and feeling like I just came from a hair salon. Plus, the packaging is bright and full."—Sal Ash

    Price:$45

    15. A Kenra Platinum silkening gloss for the most ~brilliant~ shine you ever did see. This magical stuff is like liquid gold for your mane, smoothing frizz and adding a glossy finish so radiant, your hair might just steal the spotlight (as it should).

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (14)

    Ulta

    Promising review:"Great product to add if I am blowing out my curly hair or just to add to my curls after styling. The scent is amazing, and I always look forward to having this product on my shelf. Kenra always has elevated products that are perfect for many hair types. Gives the perfect amount of silk and feel to the hair."—Kel

    Price:$29

    16. A whimsical cherry makeup headband as cute as it is practical, keeping your hair out of the way while you cleanse, mask, or glam up, all while serving major retro pin-up Betty Boop meets fruity fun vibes.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (15)

    Ulta

    Promising review:"First time buying one of these. Fits well and snug. Keeps hair out of your face, while washing your face, doing your makeup, or moisturizing your face. The best part is you can wash these without any damage."—Brittany

    Price:$7.99

    17. A Curlsmith curl quench conditioning wash which cleanses, hydrates, and defines your curls in one fell swoop. They'll be ready to bounce like they’ve never even ~known~ a bad hair day.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (16)

    Ulta

    Promising review:"I have wavy hair, and this co-wash makes it feel like silk, and it smells amazing! It stopped the breakage I was getting from bleaching my hair as well. Highly recommend!"—Kathi

    Price:$26+ (available in two sizes)

    18. A Divi scalp serum basically designed to act as a green juice cleanse for your roots, promoting healthier, stronger hair from the ground up. Yum.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (17)

    Ulta

    Promising review:"I lost so much hair during IVF treatments, and then even more postpartum. This product is helping me recover. I have so much new growth, it looks like I have mini bangs. Such a great and effective product with good ingredients. This is one of the few products I never let myself run out of."—Liv

    Price:$48+ (available in two sizes)

    19. A Drybar density-building root spray you simply shake well n' spray on dry hair and voilà, instant volume and thicker-looking locks. No teasing, no mess, just big, beautiful hair with zero effort.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (18)

    Ulta

    Promising review:"I have fine hair and have always struggled with achieving volume at my roots. I've tried mousses, sprays, powder, etc. THIS is the one that has worked, and it doesn't leave my hair scalp feeling greasy or drenched in product. This will be a staple in my hair routine!"—Kelly

    Price:$34

    20. An apple cider vinegar anti-dandruff pre-wash if you've been suffering from pesky, itchy flakes lately (hey, me too). This treatment works wonders to toss those flakes aside, leaving your scalp fresh, clean, and itch-free. Basically the new hair care apple of your eye. 🍎

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (19)

    Ulta

    Promising review:"Very effective. Worked better than any shampoo I've tried."—Linds

    Price:$15.99

    21. A Biolage Color Last shampoo that, after just ONE use, revives your color, restores vibrancy, and keeps your hair looking salon-fresh to death.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (20)

    Ulta

    Promising review:"I have been coloring my hair over the last year or so. I asked my friend, who's a hairstylist, what she recommended, and she told me this shampoo and conditioner! I have oily to balanced type hair and scalp. It didn't dry my hair out and made it very easy to work with. I style my hair pretty much every day with pomades. This shampoo also helped the color stay longer and never dulled. I paired this with the Color Last conditioner, and it's the perfect combination."—Best Shampoo

    Price:$24+(available in two sizes)

    22. A Redken multi-benefit treatment spray as multi-talented as your favorite Hollywood starlet, only a lot less inaccessible or expensive — delivering everything from heat protection to frizz control, all while making your hair look award show worthy.

    Ulta

    Promising review: "This product makes my hair feel so soft and definitely makes brushing my hair easier because it removes all of the tangles. It is also a great heat protectant. I use this daily. I love the way my hair feels when I use this product! Highly recommend!" —Delilah

    Price: $30+ (available in two sizes)

    23. A Paul Mitchell tea tree shampoo with a delightfully *tingling* sensation that makes your scalp feel like it just got its own VIP day at a 5-star spa. Kiss dull, lifeless locks goodbye and get ready for a fresh start with every wash.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (21)

    Ulta

    Promising review:"I have extremely oily hair and an itchy red scalp with dandruff. I use it every day, and my hair is so soft and healthy now. My stylist recommended this when I was a teenager, and now I'm 34. I'm sorry I ever stopped." —Kristin

    Price:$20+ (available in three sizes and a refill option)

    24. An incredible Verb weightless hair oil that I've been using for months and have become absolutely ~obsessed~ with as it leaves my dry hair feeling silky smooth. It absorbs like magic and NEVER, EVER weighs me down. Seriously, I don't know what I ever did before it.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (22)

    Ulta

    Promising review:"Love this!! It does not weigh my hair down at all and instantly helped with my dry ends. Will purchase again." —Rahrah

    Price:$22+(available in two sizes)

    25. An Olaplex curl-defining, frizz-reducing hair gel you can think of as a personal trainer for your ringlets, keeping them in great shape without the crunch.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (23)

    Ulta

    Promising review:"This product behaves more like curl cream than a gel. There is no crunch to scrunch. It is very moisturizing and curl-defining without the heaviness of a curl cream. If you are a curly who needs a firm holding gel, then I do not recommend it. I think it is perfect for wavies who need medium hold without the weight." —Samantha

    Price:$30

    26. A slick black smoothing hair brush if you're after that effortlessly sleek, frizz-free look because sometimes, the secret to 10/10 hair, is as simple as having the right brush in your hands.

    If You Have No Idea What You’re Doing With Your Hair, These 27 Ulta Products Are Game Changers (24)

    Ulta

    Promising review:"I bought this brush to help my husband do our daughter's hair before playing sports. This brush makes the slickest ponytail to keep all of her hair out of her face. No wispies while she's jumping and playing around. Never seen another brush do it as well as this. We highly recommend it." —Jen

    Price:$7.99

    27. And a Living Proof scalp care density serum well worth the splurge as it nourishes your scalp, strengthens hair from the roots, and gives you the fuller, thicker hair you’ve been dreaming of, all without the heavy feel or sticky residue.

    Ulta

    Promising review:"I've been using the Living Proof scalp serum for almost a year, and I've had amazing success! My hairline is thicker and fuller, and my hair feels stronger than ever. Would highly recommend!" —Liz

    Price:$64

    Reviews have been edited for length and/or clarity.

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